Developments and discontinuities within the Romanian urban tourism

Abstract

Against the background of a continuous growth of tourist traffic, the urban products and destinations have specialized and diversified in recent years, trying to respond to higher demands. In Romania, urban areas are heterogeneous, different in size, position, image, heritage, having as common feature the possibility of developing their tourist function. The Romanian urban tourism offer, without enjoying the complexity of the Western European tourism market, is constantly upgrading and developing, numerous urban centres managing to provide a wide range of tourist motivations: culture, education, business, shopping etc. This article aims to analyse the current state of urban tourism development at the national level, taking into consideration that some cities want to increase their attractiveness, developing a competitive tourism that can satisfy different segments of tourists.