Creative Industries and Innovation in Romania: The Case Study of Timișoara City


  • Ramona Ișfănescu-Ivan West University of Timișoara, Department of Geography, Romania


creative industries (CIs), innovation, economic growth, Timișoara


Creative industries (CIs) constitute a new dynamic sector in world economy, among the most innovative sectors in the economy, based upon individual creativeness, especially artistically, cultural or scientifically. In Romania, the sector of CIs has made remarkable progress in the last years, contributing with 7% of its GDP. This sector tends to be dominated by small but flexible and dynamic enterprises, very much user- and service-oriented. The most developed CIs are software, video and computer games, publishing, architecture and advertising. Creative activities are polarized around Romania’s large cities, many of these cities developing new tools and facilities to foster the sustainable development and the internationalization of CIs. Known as a city with a remarkable entrepreneurial dynamism, with many entrepreneurs who have put into practice the most daring ideas, the City of Timișoara is a real hub of CIs in Romania, together with Bucharest and the City of Cluj-Napoca. In this context, the paper aims to analyze the dimension of CIs in Timisoara City through indicators such as number of companies, volume of turnover or number of employees and, also, to highlight the main factors that contribute to the development of this sector and its impact in the economy of the city.



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