Preliminay study about wine tourism in Western Moldova and Republic of Moldova

Abstract

Wine tourism is an emerging form of tourism who took birth in crisis due to the development of wine-growing sector in the countries of the New World (New Zealand, Australia, USA). Also, the decline in consumption of wine in the world is another reason for which it is wanted to create a new form of tourism. Wine tourism appeared as a means to revitalize, to preserve and make use of the wine industry. There is a great gap between the existence of a very complex offer and a poor marketing and development of wine products and tourism. Countries like Romania and Republic of Moldova have a great viticulture potential and seek to make better known their vineyards, valuing landscapes and opening their cellars to visitors. This article aims to present the actual situation of wine tourism in Western Moldova and Republic of Moldova, in order to seek possibilities to enhance visibility through a good development and sustainability at the level of European experienced regions. High quality wine, wine-growing landscape, the reputation gained by national and international competitions, facilitate the development of the wine tourism based on a local scale on a complex and competitive offer with other wine-growing regions.