Wine tourism demand - a challenge for Romanian wine tourism case study – Western Moldavia Region

Abstract

Wine tourism is a new form of tourism, which is based on an important vineyard and winemaking potential. Romania holds a remarkable vineyard potential, but its recovery from the tourism point of view is in an early stage. However, the number of people interested in practicing this form of tourism is growing from year to year. Because the offer largely depends on the demand, this article aims at emphasizing some traits of tourists surveyed within Moldavia wine region, in order to get to know in this way the development of wine tourism in Romania, specifically in the region of Moldavia. We applied a total of 100 questionnaires on tourists at wineries, during tasting or wine festivals. Moldavia region has been chosen because it has the largest vineyard area, the largest wine production and thus the greatest number of wine producers.