Consumer’s role in ecotourism development in the Republic of Moldova
Keywords:enotourism, demand, enotourism offer, enotourists, wine
The increased demand for enotourism can be explained by the growing interest of consumers in culturally orientated activities: holidays become an opportunity for them to get trained, to develop their knowledge in several areas. The heritage, whether material (architecture) or intangible (customs, traditions), has an increasingly important role in the choice of touristic destinations and activities. The Republic of Moldova tends to become an enotourism destination and in order to have a marketing oriented on winery products promotion and sales, it is necessary to know the consumer’s expectations and behavior.